The heat will be on as eight challengers square off for the people’s ovation and fame forever.

Inspired by their Japanese cooking counterparts, the challengers work individually or in teams of 2-3 in a pressure cooker style design-off. In response to the Festival’s theme – Tell us a story – teams are given 20 minutes to impress the judges with their innovative use of the battle’s key ingredients.

The aim of the game is to present a live and entertaining exploration of the creative process – showcasing the way designers think and how they transfer their thoughts into something visual.

Reputations will be on the line at Powerhouse Museum's Design Stadium. This fast-paced contest is run in two rounds, with the winner of each going into a championship playoff, where the ultimate victor will be crowned Iron Designer 2010 – basking in the glory and adulation of the crowd.